Beautler.Your beauty butler

Liquid Touch Brightening Concealer 380W dupes and alternatives Rare Beauty

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free7No drying alcohol7Vegan5Cruelty-free7Oil-free0With SPF0Mineral4

Avoid an ingredient

Sort

7 of 31

Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 14N

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
380WChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
14N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
99
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    13W
    Shade match 90
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3
    Shade match 82
    $22SephoraSephora$2 less (8%)

    Matches: Same warm undertoneSame radiant finishBoth claim long-wearing

    Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  3. #4 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2
    Shade match 82
    $22SephoraSephora$2 less (8%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  4. #5 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    12O
    Shade match 83
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  5. #6 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N
    Shade match 78
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneLuminous rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  6. #7 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 77
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneLuminous rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 380W (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. MAC Cosmetics Studio Radiance Skin Tint Stick

    MEDIUM 3

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade MEDIUM 3

    • Looks identical
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Foundation

    6.25

    Armani Beauty Luminous Silk Foundation, shade 6.25

    • Looks identical
    • Medium · Warm · peach undertone

    $69

    SephoraView at Sephora
  3. Ulta Beauty Collection Complexion Crush Foundation

    Medium To Tan Peach

    Ulta Beauty Collection Complexion Crush Foundation, shade Medium To Tan Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. NARS Light Reflecting Foundation

    Syracuse

    NARS Light Reflecting Foundation, shade Syracuse

    • Looks identical
    • Medium · Warm undertone

    $55

    SephoraView at Sephora
  5. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    340W

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 340W

    • Looks identical
    • Medium · Warm undertone

    $69

    SephoraView at Sephora
  6. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N, against Rare Beauty Liquid Touch Brightening Concealer in 380W. Every attribute compared, with its share of the score.

ComparedYour shade380WClosest match14NScore
Shade match55% of overall90
Colour99#d09866#d19968Looks identicalColour difference 0.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N.

Same or better

  • Near-identical swatch colour
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 14N

Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.