Liquid Touch Brightening Concealer 390C dupes and alternatives Rare Beauty
Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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0 of 30 matches
Only showing matches with buildable coverage.
- 2 matches have no coverage listed and are not shown.
None of the 30 matches fit these filters. Clear the filters to see them all.
Looking for a foundation in your shade?
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 390C (Medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
72 Sunny
Clinique Superbalanced Makeup Foundation, shade 72 Sunny
- Looks identical
- Medium · Neutral · neutral pink undertone
$43

400 Medium Deep
Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 400 Medium Deep
- Very close colour
- Medium tan · Cool · rosy undertone
$52
23C Alder
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 23C Alder
- Very close colour
- Medium · Cool undertone
$50
C5 Cool Medium
L'Oréal Paris True Match Super-Blendable Foundation, shade C5 Cool Medium
- Very close colour
- Medium · Cool undertone
$13.99
Tan Cool
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation, shade Tan Cool
- Very close colour
- Medium tan · Cool undertone
$16
21C Dynamic
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 21C Dynamic
- Close colour
- Medium · Cool undertone
$47
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.