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Liquid Touch Brightening Concealer 470C dupes and alternatives Rare Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free3Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
470CChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
19NC
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
82out of 100
Colour
78
Depth
91
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 61
    $22SephoraSephora$2 less (8%)

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    61
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  2. #3 · Revlon

    ColorStay Skin Awaken Concealer

    Cinnamon
    Shade match 74
    $14.99Ulta BeautyUlta Beauty$9.01 less (38%)

    Matches: Claims transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    21W
    Shade match 40
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourDescribed as deep tan, yours as medium tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep tan, yours as medium tan · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: deep tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 470C (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR122

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR122

    • Very close colour
    • Deep tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  2. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Tan Dark Cool

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Tan Dark Cool

    • Very close colour
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR122

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR122

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    19C

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 19C

    • Very close colour
    • Deep tan · Cool undertone

    $48

    SephoraView at Sephora
  5. Makeup By Mario SurrealSkin Natural Finish Foundation

    19 C

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 19 C

    • Very close colour
    • Deep tan · Cool undertone

    $48

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Tan 19

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Tan 19

    • Very close colour
    • Tan · Cool undertone

    $39.50

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC, against Rare Beauty Liquid Touch Brightening Concealer in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest match19NCScore
Shade match55% of overall82
Colour78#ab7152#b8774fClose colourColour difference 3.9 (0 is identical)
Depth91TanTanSameDepth difference: 4.3
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC.

Same or better

  • Similar undertone (neutral vs cool)
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 19NC

Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.