Beautler.Your beauty butler

Liquid Touch Brightening Concealer 290N dupes and alternatives Rare Beauty

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free4Oil-free0With SPF0Mineral4

Avoid an ingredient

Sort

4 of 31

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium 3N

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
290NChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
bareMinerals
Medium 3N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
77
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $7 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 1
    Shade match 86
    $22SephoraSephora$2 less (8%)

    Matches: Same neutral undertoneSame radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 4
    Shade match 83
    $22SephoraSephora$2 less (8%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N
    Shade match 86
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Luminous rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 290N (Light medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Maybelline Fit Me Dewy + Smooth Foundation

    220 Natural Beige

    Maybelline Fit Me Dewy + Smooth Foundation, shade 220 Natural Beige

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $9.12

    WalmartView at Walmart
  2. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD61

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD61

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $81

    Ulta BeautyView at Ulta Beauty
  3. Juvia's Place I am Magic Natural Radiance Foundation

    720 Bali

    Juvia's Place I am Magic Natural Radiance Foundation, shade 720 Bali

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  4. CoverGirl Clean Fresh Skin Milk Foundation

    570 Medium/Tan

    CoverGirl Clean Fresh Skin Milk Foundation, shade 570 Medium/Tan

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $10.49

    TargetView at Target
  5. Juvia's Place I am Magic Powder Foundation

    Peru - Light 1

    Juvia's Place I am Magic Powder Foundation, shade Peru - Light 1

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $20

    Ulta BeautyView at Ulta Beauty
  6. Milani Conceal + Perfect 2-in-1 Foundation

    Medium Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Medium Beige

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N, against Rare Beauty Liquid Touch Brightening Concealer in 290N. Every attribute compared, with its share of the score.

ComparedYour shade290NClosest matchMedium 3NScore
Shade match55% of overall95
Colour98#e2b28d#e2b490Looks identicalColour difference 0.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared77
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Luminous finish instead of radiant
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium 3N

Match price
$31Ulta BeautyUlta Beauty
Costs $7 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.