Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Very close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with golden beige undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Luminous rather than radiant finish
Score details
Shade match
76
Finish & visual result
77
Wear & performance
100
Skin suitability
50
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for light warm skin with yellow undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
80
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with neutral undertones
$8Ulta Beauty(product price)$16 less (67%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Satin rather than radiant finish· Full rather than medium coverage
Score details
Shade match
69
Finish & visual result
70
Wear & performance
100
Skin suitability
75
Close colour · Satin · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Satin rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: light with rosy peach undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with golden undertones
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
75
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same olive undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light skin with warm olive undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light-medium skin tones with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
75
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with pink undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
80
Finish & visual result
42
Wear & performance
75
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light beige with peachy undertones
Matches: Same olive undertone· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: light medium skin with warm olive undertones
$12.99Ulta Beauty(product price)$11.01 less (46%)4.2 (11,365)
Matches: Same radiant finish· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
78
Wear & performance
59
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily/dry/combination/normal skin
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light to medium skin with golden undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
58
Wear & performance
61
Skin suitability
75
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: light medium with neutral undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 230N (Light · Olive · neutral olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N14, against Rare Beauty Liquid Touch Brightening Concealer in 230N. Every attribute compared, with its share of the score.
ComparedYour shade230NClosest shade match1N14How they compareScore
Shade match55% of overall90
Colour60%96#e6be90#e8bc8bLooks identicalColour difference 1.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 73/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1, against Rare Beauty Liquid Touch Brightening Concealer in 230N. Every attribute compared, with its share of the score.
ComparedYour shade230NClosest overall alternativeMedium 1How they compareScore
Shade match55% of overall88
Colour60%92#e6be90#e6ba8fVery close colourColour difference 1.9 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$2 less (8%)
Ulta Beauty
