Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with golden undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light-medium skin tones with neutral undertones
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
54
Wear & performance
75
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: light skin tones with pink undertones
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Matte rather than radiant finish
Score details
Shade match
80
Finish & visual result
42
Wear & performance
75
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light beige with peachy undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
42
Wear & performance
61
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light to medium skin with golden undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 230N (Light · Olive · neutral olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N14, against Rare Beauty Liquid Touch Brightening Concealer in 230N. Every attribute compared, with its share of the score.
ComparedYour shade230NClosest shade match1N14How they compareScore
Shade match55% of overall90
Colour60%96#e6be90#e8bc8bLooks identicalColour difference 1.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 73/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Coconut Flakes 2.7 Neutral, against Rare Beauty Liquid Touch Brightening Concealer in 230N. Every attribute compared, with its share of the score.
ComparedYour shade230NClosest overall alternativeCoconut Flakes 2.7 NeutralHow they compareScore
Shade match55% of overall86
Colour60%89#e6be90#eac19aVery close colourColour difference 2.4 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Overall match 76/100Shade match 86/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $7 more
