Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty
4.2 (2,558)·Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same radiant finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
55
Finish & visual result
86
Wear & performance
100
Skin suitability
50
Visibly different colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than radiant finish
Score details
Shade match
65
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
61
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
56
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
53
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
51
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium deep with golden undertones
Differences: Noticeably different swatch colour · Described as deep, yours as medium tan · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep tan, yours as medium tan · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep tan with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Shape Tape Full Coverage Matte Concealer in 57N rich, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.
ComparedYour shade490CClosest shade match57N richHow they compareScore
Shade match55% of overall67
Colour60%51#a25d46#924c2aSlight colour differenceColour difference 7.2 (0 is identical)
Overall match 62/100Shade match 67/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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