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Liquid Touch Brightening Concealer 470C dupes and alternatives Rare Beauty

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol5Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with a radiant finish.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer W9.5

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
470CChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Radiant · Medium coverage
The match
L'Oréal Paris
W9.5
Depth and undertone: Tan · Cool
Finish and coverage: Radiant finish
Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$7.01 less (29%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N10
    Shade match 87
    $16.99Ulta BeautyUlta Beauty(product price)$7.01 less (29%)

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for oily/dry/combination/normal skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N9
    Shade match 71
    $16.99Ulta BeautyUlta Beauty$7.01 less (29%)

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for oily/dry/combination/normal skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Slight colour difference · Radiant finish

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Radiant Creamy Concealer

    Hazelnut
    Shade match 82
    $36SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame radiant finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: MD4 - medium-deep to deep with cool undertones

    High confidence· Digital match

    View match
  4. #5 · NARS

    Radiant Creamy Concealer

    Café
    Shade match 78
    $36SephoraSephoraCosts $12 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: D1 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 61
    $22SephoraSephora$2 less (8%)

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    61
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  6. #7 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    10
    Shade match 40
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: deep with golden undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  7. #8 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    11.75
    Shade match 40
    $42SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame radiant finishSame medium coverage

    Differences: Slightly deeperDescribed as deep, yours as medium tanDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Described as deep, yours as medium tan · Does not claim not settling into lines

    Retailer shade note: deep, pink

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 470C (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR122

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BR122

    • Very close colour
    • Deep tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  2. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Tan Dark Cool

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Tan Dark Cool

    • Very close colour
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR122

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR122

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    19C

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 19C

    • Very close colour
    • Deep tan · Cool undertone

    $48

    SephoraView at Sephora
  5. Makeup By Mario SurrealSkin Natural Finish Foundation

    19 C

    Makeup By Mario SurrealSkin Natural Finish Foundation, shade 19 C

    • Very close colour
    • Deep tan · Cool undertone

    $48

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Tan 19

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Tan 19

    • Very close colour
    • Tan · Cool undertone

    $39.50

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in W9.5, against Rare Beauty Liquid Touch Brightening Concealer in 470C. Every attribute compared, with its share of the score.

ComparedYour shade470CClosest matchW9.5Score
Shade match55% of overall91
Colour85#ab7152#b07148Very close colourColour difference 3.0 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Oily, dry, combination, normalSensitiveMarketed for different skin types
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in W9.5.

Same or better

  • $7.01 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for oily/dry/combination/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy W9.5

Match price
$16.99Ulta BeautyUlta Beauty
$7.01 less (29%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.