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Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol7Vegan0Cruelty-free0Oil-free0With SPF0Mineral7

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Only showing matches with medium to full coverage, without talc.

  • 7 matches have no coverage listed and are not shown.

Closest shade match: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 15 Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
490CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Medium coverage
The match
Charlotte Tilbury
15 Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium-full coverage
Shade match
40out of 100
Colour
69
Depth
84
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tanWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $12 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Beautiful Skin Medium to Full Coverage Radiant Concealer

    14 Deep
    Shade match 40
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneMedium-full rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deep with neutral golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  2. #3 · Charlotte Tilbury

    Beautiful Skin Medium to Full Coverage Radiant Concealer

    13 Deep
    Shade match 40
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Described as deep tan, yours as medium tanSlightly warmer undertoneMedium-full rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as deep tan, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: tan deep with neutral golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan

    View match
  3. #4 · Charlotte Tilbury

    Beautiful Skin Medium to Full Coverage Radiant Concealer

    15.5 Deep
    Shade match 40
    $36Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourDescribed as deep, yours as medium tanNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as medium tan · Neutral rather than cool undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deep with neutral/red undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  4. #5 · Charlotte Tilbury

    Beautiful Skin Medium to Full Coverage Radiant Concealer

    16.5 Deep
    Shade match 40
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterDescribed as very deep, yours as medium tan

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as very deep, yours as medium tan · Neutral rather than cool undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deepest with neutral/red undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan

    View match
  5. #6 · Charlotte Tilbury

    Beautiful Skin Medium to Full Coverage Radiant Concealer

    16 Deep
    Shade match 40
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourDescribed as very deep, yours as medium tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Described as very deep, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deepest with neutral golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan

    View match
  6. #7 · Charlotte Tilbury

    Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep
    Shade match 40
    $36Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same radiant finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperDescribed as very deep, yours as medium tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Described as very deep, yours as medium tan · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance

    Retailer shade note: deepest with neutral warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    57N Rich Neutral

    Tarte Face Tape Full Coverage Foundation, shade 57N Rich Neutral

    • Close colour
    • Deep · Cool undertone

    $42

    SephoraView at Sephora
  2. Tarte Maracuja Juicy Glow Tint

    45N Tan Neutral

    Tarte Maracuja Juicy Glow Tint, shade 45N Tan Neutral

    • Close colour
    • Deep tan · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Feather Matte Powder Foundation

    5N Tiramisu

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 5N Tiramisu

    • Very close colour
    • Deep tan · Neutral undertone

    $54

    Ulta BeautyView at Ulta Beauty
  4. Pixi On-the-Glow BASE Foundation Moisture Stick

    Espresso

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Espresso

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $22

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    5C1 Sepia

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 5C1 Sepia

    • Close colour
    • Deep tan · Cool undertone

    $54

    SephoraView at Sephora
  6. Well People Skinforia Serum Foundation

    38 Deep Tan Cool

    Well People Skinforia Serum Foundation, shade 38 Deep Tan Cool

    • Close colour
    • Deep · Cool undertone

    $21

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 15 Deep, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.

ComparedYour shade490CClosest shade match15 DeepScore
Shade match55% of overall40
Colour69#a25d46#975233Slight colour differenceColour difference 5.0 (0 is identical)
Depth84Deep tanDeepSome differenceDepth difference: 6.2
Retailer descriptionMedium tanDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMedium-fullCloseMedium-full coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalDry, normalBoth marketed for dry/​normal skin
Overall match 60/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 15 Deep.

Same or better

  • Same radiant finish
  • Medium-full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Retailer describes it as deep, yours as medium tan
  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for oily/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 15 Deep

Match price
$36Ulta BeautyUlta Beauty
Costs $12 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.