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Liquid Touch Brightening Concealer 540C dupes and alternatives Rare Beauty

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan0Cruelty-free3Oil-free1With SPF0Mineral0

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Only showing matches in cream form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 495

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
540CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
The match
Fenty Beauty
495
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
76out of 100
Colour
63
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $6 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 9.1 N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rare Beauty
540CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
The match
Kosas
Tone 9.1 N
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
73out of 100
Shade (Shade match)
70
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $8 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N
    Shade match 54
    $32SephoraSephoraCosts $8 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 540C (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Very Deep Cool

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Very Deep Cool

    • Very close colour
    • Deep · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  2. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    270 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 270 P

    • Very close colour
    • Deep · Cool · pink undertone

    $24

    SephoraView at Sephora
  3. Rabanne Fresh Touch 24H Radiant Foundation

    60C

    Rabanne Fresh Touch 24H Radiant Foundation, shade 60C

    • Very close colour
    • Deep · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Acacia 12.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Acacia 12.25 N

    • Very close colour
    • Deep · Cool undertone

    $48

    SephoraView at Sephora
  5. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    42C Deep Cacao

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 42C Deep Cacao

    • Close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    375 Soft Matte

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 375 Soft Matte

    • Close colour
    • Deep · Cool undertone

    $11.98

    WalmartView at Walmart

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 495, against Rare Beauty Liquid Touch Brightening Concealer in 540C. Every attribute compared, with its share of the score.

ComparedYour shade540CClosest shade match495Score
Shade match55% of overall76
Colour63#855549#774f3aSlight colour differenceColour difference 5.9 (0 is identical)
Depth88DeepDeepSameDepth difference: 5.2
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, dry, combination, normalNormal, dry, combination, oilyBoth marketed for oily/​dry/​combination/​normal skin
Overall match 70/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 495.

Same or better

  • Same cool undertone
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 37%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 9.1 N, against Rare Beauty Liquid Touch Brightening Concealer in 540C. Every attribute compared, with its share of the score.

ComparedYour shade540CClosest overall alternativeTone 9.1 NScore
Shade match55% of overall70
Colour69#855549#8e614eSlight colour differenceColour difference 5.1 (0 is identical)
Depth85DeepDeepSome differenceDepth difference: 6.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, dry, combinationBoth marketed for dry/​combination/​normal skin
Overall match 73/100Shade match 70/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 9.1 N.

Same or better

  • Same radiant finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than cool undertone
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 495

Best price
$30SephoraSephora
Costs $6 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Kosas Revealer Super Creamy + Brightening Concealer Tone 9.1 N

Best price
$32SephoraSephora
Costs $8 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.