Liquid Touch Brightening Concealer 540C dupes and alternatives Rare Beauty
4.2 (2,558)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
43
Wear & performance
86
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for very deep skin w/ cool undertones
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
64
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Same cool undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than radiant finish
Score details
Shade match
72
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 540C (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural, against Rare Beauty Liquid Touch Brightening Concealer in 540C. Every attribute compared, with its share of the score.
ComparedYour shade540CClosest match44.0 Deep NaturalHow they compareScore
Shade match55% of overall77
Colour60%77#855549#825b4aClose colourColour difference 4.0 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 75/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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