Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $25 at Sephora · product price; shade not separately priced
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Same cool undertoneSame opacity: buildableBoth claim comfort
No material differences in the data we have.
Close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: deep intense berry
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim hydration
Differences: Does not claim comfort
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: rich magenta berry
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$18 less (72%)Matches: Very close colourSame cool undertoneBoth claim hydration
Differences: Plum rather than berryOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: rich burgundy
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneBoth claim hydration
Differences: Opaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: rich berry shade
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Plum rather than berryOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)
Close colour · Cream · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: midtonal cream plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta Beauty
Amazon(product price)Price unavailableMatches: Same cool undertone
Differences: Plum rather than berryOpaque rather than buildable (opacity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Plum rather than berry · Opaque rather than buildable (opacity) · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$7.20 · out of stockView at WalmartSephora$1 less (4%)Matches: Same cool undertoneSame longevity: 12-hour wearClaims transfer resistance
Differences: Plum rather than berrySheer rather than buildable (opacity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than berry · Sheer rather than buildable (opacity)
Retailer shade note: cool plum
High confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame opacity: buildableClaims transfer resistance
Differences: Noticeably different swatch colourLighter
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: deep berry wine
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Red rather than berryOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than berry · Opaque rather than buildable (opacity)
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$1 less (4%)Matches: Same cool undertoneSame opacity: buildableBoth claim comfort
Differences: Noticeably different swatch colourLighterLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: muted berry
High confidence· Digital match
Rare Beauty Soft Pinch Tinted Lip Oil Stain
Every store that sells this shade · prices as last checked
Sephora$24View at Sephora
CVS$10.51 less (42%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Red rather than berryOpaque rather than buildable (opacity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than berry · Opaque rather than buildable (opacity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Sephora$9 less (36%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: LighterPurple rather than berryOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Purple rather than berry · Opaque rather than buildable (opacity)
Retailer shade note: matte magenta purple
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Plum rather than berryOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep garnet
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: DeeperRed rather than berryOpaque rather than buildable (opacity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · Red rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity)
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same cool undertoneSame opacity: buildableSame longevity: 12-hour wear
Differences: Noticeably different swatch colourBrown rather than berry
Visibly different colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than berry
Retailer shade note: cool eggplant brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta Beauty
Walgreens$14.01 less (56%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Plum rather than berryNot listed rather than 12-hour wear (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than berry · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walgreens$10.99View at WalgreensCVS$10.51 less (42%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: LighterPlum rather than berryOpaque rather than buildable (opacity)
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Plum rather than berry · Opaque rather than buildable (opacity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$12 less (48%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: LighterOpaque rather than buildable (opacity)Does not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Opaque rather than buildable (opacity) · Does not claim hydration
Retailer shade note: perfect berry
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (52%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: LighterPlum rather than berryOpaque rather than buildable (opacity)
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Plum rather than berry · Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: berry plum
High confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (48%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: LighterPlum rather than berryOpaque rather than buildable (opacity)
Slight colour difference · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Plum rather than berry · Opaque rather than buildable (opacity) · Does not claim hydration
Retailer shade note: cool toned plum
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSWalmart$12.97View at Walmart
Target$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same cool undertoneSame opacity: buildableSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterBrown rather than berry
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than berry
Retailer shade note: cool berry brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$12.01 less (48%)Matches: Same cool undertone
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Opaque rather than buildable (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: cranberry red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: LighterNot listed rather than 12-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Not listed rather than 12-hour wear (longevity)
Retailer shade note: berry
High confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same cool undertoneBoth claim comfort
Differences: Noticeably different swatch colourRed rather than berryOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $17 moreMatches: Same cool undertoneBoth claim hydration
Differences: Red rather than berryLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: Maple Red
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$13 less (52%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: medium berry with shimmer
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$9.01 less (36%)Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)
Visibly different colour · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity)
High confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyWalmart$18 less (72%)Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance
Differences: Noticeably different swatch colourDeeperRed rather than berry
Visibly different colour · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walmart$7View at WalmartShowing 12 of 29 matches
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Date Night, against Rare Beauty Soft Pinch Lip Oil Stick in Fortune. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Date Night.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $25 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
