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PhotoReady Instant Plump Serum 010 Jumbo Juice dupes and alternatives Revlon

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss Cola

The equivalent shade and the most similar lip gloss overall.

Your shade
Revlon
010 Jumbo JuiceChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
The match
Kosas
Cola
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: High shine · Sheer
Overall match
79out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
98out of 100
Colour
96
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $12.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Persimmon
    Shade match 92
    $26SephoraSephoraCosts $13.01 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: reddish brown

    Medium confidence· Digital match

    View match
  2. #3 · OLEHENRIKSEN

    Pout Preserve Hydrating Peptide Lip Treatment

    Cocoa Crème - chocolate brown tint + rich hot chocolate scent
    Shade match 95
    $24SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim non-sticky

    Medium confidence· Digital match

    View match
  3. #4 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Rosewood Nights
    Shade match 89
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: A nourishing touch of sheer rosy brown

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Plum rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: A glittery burgundy

    Medium confidence· Digital match

    View match
  5. #6 · Essence

    Extreme Shine Volume Lipgloss

    17 Mocha Mingle
    Shade match 78
    $3.99Ulta BeautyUlta Beauty$9 less (69%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Lighter

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $45Ulta BeautyUlta Beauty(product price)Costs $32.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Wine Not
    Shade match 89
    $13Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Same cool undertone

    Differences: Does not claim non-stickyDoes not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour · High shine · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim non-sticky · Does not claim hydration

    Retailer shade note: rich reddish brown

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Afterglow Lip Shine Gloss

    What If
    Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  9. Shade match 78
    $24SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Berry rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  10. #11 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Cocoa
    Shade match 75
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  11. #12 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Chocolate Frosting
    Shade match 78
    $22SephoraSephoraCosts $9.01 more

    Matches: Very close colourBoth claim hydration

    Differences: Warm rather than cool undertoneDoes not claim non-sticky

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · High shine · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim non-sticky

    Retailer shade note: Warm Brown

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Aesthetic
    Shade match 72
    $25SephoraSephoraCosts $12.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: LighterNeutral rather than cool undertone

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone

    Retailer shade note: deep brown with red undertone

    Medium confidence· Digital match

    View match
  13. #14 · NYX Professional Makeup

    Jelly Job Lip Gloss

    Jellybean
    Shade match 76
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Both claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim non-sticky

    Retailer shade note: chocolate

    Medium confidence· Digital match

    View match
  14. #15 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit
    Shade match 73
    $23Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering rich brown

    Medium confidence· Digital match

    View match
  15. #16 · Fenty Beauty

    Gloss Bomb Heat Universal Lip Luminizer + Plumper

    Hot Chocolit
    Shade match 70
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: sheer rich brown

    Medium confidence· Digital match

    View match
  16. #17 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Brown Sugar
    Shade match 69
    $18SephoraSephoraCosts $5.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: rich amber brown

    Medium confidence· Digital match

    View match
  17. #18 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    720 Like You a Choco-lot
    Shade match 69
    $8.78WalmartWalmart$4.21 less (32%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone

    Medium confidence· Digital match

    View match
  18. #19 · rhode

    Peptide Lip Tint Nourishing Glaze

    Espresso - rich brown
    Shade match 75
    $20SephoraSephoraCosts $7.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterDoes not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  19. #20 · Gisou

    Honey Infused Hydrating Lip Oil

    Milky Mocha
    Shade match 71
    $28SephoraSephoraCosts $15.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: milky mocha brown

    Medium confidence· Digital match

    View match
  20. #21 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    5B Nude Crush
    Shade match 77
    $43SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: LighterLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer cherry brown

    Medium confidence· Digital match

    View match
  21. #22 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit Fantasy
    Shade match 71
    $23Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic rich brown

    Medium confidence· Digital match

    View match
  22. Shade match 70
    $24SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: Soft Rich Brown

    Medium confidence· Digital match

    View match
  23. #24 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Coconut Bingsoo
    Shade match 75
    $22SephoraSephoraCosts $9.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer cool brown

    Medium confidence· Digital match

    View match
  24. Shade match 74
    $23SephoraSephoraCosts $10.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Light Rosy Brown

    Medium confidence· Digital match

    View match
  25. Shade match 71
    $26SephoraSephoraCosts $13.01 more

    Matches: Both claim hydration

    Differences: Warm rather than cool undertoneDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim non-sticky

    Retailer shade note: warm truffle

    Medium confidence· Digital match

    View match
  26. #27 · Milani

    Keep It Full Nourishing Lip Plumper

    Rosewood
    Shade match 65
    $11.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterMauve rather than brown

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than brown

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  27. #28 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Moonlight Eclipse
    Shade match 65
    $11.99CVSCVS$1 less (8%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone

    Medium confidence· Digital match

    View match
  28. #29 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Rouse 180
    Shade match 74
    $38SephoraSephoraCosts $25.01 more

    Matches: Both claim hydration

    Differences: LighterNeutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: true chestnut

    Medium confidence· Digital match

    View match
  29. Shade match 65
    $21SephoraSephoraCosts $8.01 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than brown

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than brown

    Retailer shade note: deep rose

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss in Cola, against Revlon PhotoReady Instant Plump Serum in 010 Jumbo Juice. Every attribute compared, with its share of the score.

ComparedYour shade010 Jumbo JuiceClosest matchColaScore
Shade match50% of overall98
Colour96#6f2927#6f2424Looks identicalColour difference 1.2 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedTintedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss in Cola.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedsheer rich brown
FormatNot listedOil
Basemoderate siliconeOil-based, moderate silicone
FragranceListed (limonene)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Cola

Best price
$25SephoraSephora
Costs $12.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.