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Conceal & Define Soft Matte Full Coverage Foundation F10.9W dupes and alternatives Revolution Beauty

Deep tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free0Oil-free2With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish.

  • 1 match has no finish listed and is not shown.

Closest shade matchClosest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium 23

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F10.9WChange shade
Depth and undertone: Deep tan · Olive
Finish and coverage: Matte · Full coverage
The match
Pat McGrath Labs
Medium 23
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Radiant · Medium coverage
Overall match
67out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
35
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
89out of 100
Colour
86
Depth
95
Undertone
90
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $61 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I am Magic Natural Radiance Foundation

    430 Rio
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourClaims long-wearing

    Differences: Slightly warmer undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    34
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 24
    Shade match 84
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F10.9W (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  2. Revlon ColorStay Skin Awaken Concealer

    Caramel

    Revlon ColorStay Skin Awaken Concealer, shade Caramel

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Slight colour difference
    • Tan · Olive · warm olive undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 23, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.

ComparedYour shadeF10.9WClosest matchMedium 23Score
Shade match55% of overall89
Colour86#a96d31#b0713cVery close colourColour difference 2.8 (0 is identical)
Depth95Deep tanTanCloseDepth difference: 2.8
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 67/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 23.

Same or better

  • Very close colour
  • Same olive undertone
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Not marketed for oily/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high
View full match

Where to buy Medium 23

Match price
$69Ulta BeautyUlta Beauty
Costs $61 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.