Conceal & Define Soft Matte Full Coverage Foundation F10.9W dupes and alternatives Revolution Beauty
2.4 (5)·Deep tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims 24-hour wear· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with neutral golden undertones
Matches: Claims a blurring effect· Claims not settling into lines· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
62
Wear & performance
40
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Matches: Very close colour· Claims a blurring effect· Claims a lightweight feel
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
35
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: medium deep with golden neutral undertones
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F10.9W (Deep tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 345, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.
ComparedYour shadeF10.9WClosest shade match345How they compareScore
Shade match55% of overall93
Colour60%93#a96d31#a56e3aVery close colourColour difference 1.8 (0 is identical)
Overall match 75/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Complexion Crush Foundation in Tan To Dark Olive, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F10.9W. Every attribute compared, with its share of the score.
ComparedYour shadeF10.9WClosest overall alternativeTan To Dark OliveHow they compareScore
Shade match55% of overall88
Colour60%83#a96d31#b4743aClose colourColour difference 3.3 (0 is identical)
Depth15%90Deep tanTanCloseDepth difference: 4.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 78/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $31 more
Walmart
