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Conceal & Define Soft Matte Full Coverage Foundation F9.7W dupes and alternatives Revolution Beauty

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol3Vegan2Cruelty-free1Oil-free1With SPF1Mineral0

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Only showing matches with medium coverage.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Revolution Beauty
F9.7WChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
530 Ibiza
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
91out of 100
Colour
98
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.40Ulta BeautyUlta Beauty
Costs $6.40 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Honey (W-064)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Revolution Beauty
F9.7WChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
The match
Bobbi Brown
Honey (W-064)
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $50 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 89
    $52SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Near-identical swatch colourSame matte finishClaims 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Neutral
    Shade match 88
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 87
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 87
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    17
    Shade match 87
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 88
    $11.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Near-identical swatch colourSame matte finishClaims 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than olive undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  9. #11 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    226N Cedar
    Shade match 90
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.7W (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Close colour
    • Medium light · Olive undertone

    $36

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.7W. Every attribute compared, with its share of the score.

ComparedYour shadeF9.7WClosest shade match530 IbizaScore
Shade match55% of overall91
Colour98#dd9e6b#db9c67Looks identicalColour difference 0.8 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 70/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza.

Same or better

  • Near-identical swatch colour
  • Claims long-wearing

Different

  • Slightly warmer undertone
  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Honey (W-064), against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.7W. Every attribute compared, with its share of the score.

ComparedYour shadeF9.7WClosest overall alternativeHoney (W-064)Score
Shade match55% of overall90
Colour96#dd9e6b#e0a16bLooks identicalColour difference 1.1 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Honey (W-064).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza

Best price
$14.40Ulta BeautyUlta Beauty
Costs $6.40 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Honey (W-064)

Best price
$58SephoraSephora
Costs $50 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.