Beautler.Your beauty butler

Conceal & Define Soft Matte Full Coverage Foundation F12C dupes and alternatives Revolution Beauty

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol4Vegan0Cruelty-free3Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 31

Only showing matches with medium coverage, in stick form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Moisturizing Complexion Stick Medium Cool

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F12CChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Medium Cool
Depth and undertone: Medium tan · Cool
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
62
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
92out of 100
Colour
88
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Costs $8 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Cool
    Shade match 92
    $16Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  2. #3 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  3. #4 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 87
    $14.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Looks identical
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Moisturizing Complexion Stick in Medium Cool, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C. Every attribute compared, with its share of the score.

ComparedYour shadeF12CClosest matchMedium CoolScore
Shade match55% of overall92
Colour88#c68563#c28b6aVery close colourColour difference 2.6 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Medium Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy Medium Cool

Match price
$16Ulta BeautyUlta Beauty
Costs $8 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.