Conceal & Define Soft Matte Full Coverage Foundation F12C dupes and alternatives Revolution Beauty
2.4 (5)·Medium tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims 24-hour wear· Claims transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for dry/oily skin
Score details
Shade match
91
Finish & visual result
67
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with cool red undertones
Matches: Very close colour· Same matte finish· Claims 12-hour wear
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Not marketed for combination/dry/sensitive skin
Score details
Shade match
83
Finish & visual result
82
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect· Claims 24-hour wear
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW30, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C. Every attribute compared, with its share of the score.
ComparedYour shadeF12CClosest matchNW30How they compareScore
Shade match55% of overall98
Colour60%97#c68563#c78763Looks identicalColour difference 0.9 (0 is identical)
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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