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Conceal & Define Soft Matte Full Coverage Foundation F12C dupes and alternatives Revolution Beauty

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan1Cruelty-free3Oil-free0With SPF2Mineral2

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6 of 31

Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Cushion Foundation 320 Cool

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F12CChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
320 Cool
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
91out of 100
Colour
86
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
Costs $11.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Warm Tan 22
    Shade match 86
    $39.50Ulta BeautyUlta Beauty(product price)Costs $31.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    16 Natural Beige
    Shade match 82
    $14.97WalmartWalmartCosts $6.97 more

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Timeless Hydrating Foundation

    44N Tan Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    5 N Neutral
    Shade match 87
    $58SephoraSephoraCosts $50 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    52 Medium Dark
    Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium dark with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Looks identical
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Cushion Foundation in 320 Cool, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C. Every attribute compared, with its share of the score.

ComparedYour shadeF12CClosest match320 CoolScore
Shade match55% of overall91
Colour86#c68563#ce8257Very close colourColour difference 2.9 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 320 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 320 Cool

Match price
$19.99Ulta BeautyUlta Beauty
Costs $11.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.