Light medium · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $8 at Ulta Beauty
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $34 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42 · low stockView at Macy'sUlta Beauty(product price)Costs $37 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $10.49 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighter
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautyUlta BeautyCosts $31.50 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: light/medium skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyUlta BeautyCosts $8 moreMatches: Same cool undertoneSame matte finishClaims a lightweight feel
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $41 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly lighterNot marketed for combination/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutal undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $8 moreMatches: Near-identical swatch colourSame matte finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: fair to light skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta BeautyCosts $47 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta BeautyCosts $4.99 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for sensitive skin
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautySephoraCosts $31 moreMatches: Same cool undertoneSame full coverageClaims long-wearing
Differences: Slightly lighterNatural rather than matte finishContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light with pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims 36-hour wear
Differences: Medium rather than full coverageNot marketed for normal/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta BeautyCosts $8 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $52 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: very fair with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephoraCosts $32 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $52 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance
Retailer shade note: light skin with pink undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $62 moreMatches: Near-identical swatch colourClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)Costs $47 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: light rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame cool undertoneClaims long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair-light (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $45 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneMedium rather than full coverageContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Slightly lighterNatural matte rather than matte finishBuildable rather than full coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Natural matte rather than matte finish · Buildable rather than full coverage
Retailer shade note: fair-to-light shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $64 moreMatches: Very close colourClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Slightly lighterNatural rather than matte finishNot marketed for combination/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $46 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $37 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin
Retailer shade note: fair skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45 · low stockView at Macy'sUlta Beauty(product price)Costs $46 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy's
TargetCosts $6.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $52 moreMatches: Same cool undertoneClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F4C (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
06 Fair Rosy
$32
3.75
$42
Silk 2.5
$39
2CR Cool Rosy
$42
30.5 Tan
$30
Tone 3.6
$17
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Beyond Perfecting Foundation + Concealer in 6.75 Sesame, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F4C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Beyond Perfecting Foundation + Concealer in 6.75 Sesame.
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in MP3 Buff, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F4C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in MP3 Buff.
15 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Clinique Beyond Perfecting Foundation + Concealer 6.75 Sesame
SephoraYour shade $8 at Ulta Beauty
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer MP3 Buff
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
