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Conceal & Define Soft Matte Full Coverage Foundation F9.5NC dupes and alternatives Revolution Beauty

Medium light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free24No drying alcohol24Vegan9Cruelty-free8Oil-free0With SPF8Mineral6

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31 matches

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW40

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F9.5NCChange shade
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW40
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $31 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 89
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 81
    $14.99TargetTargetCosts $6.99 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 93
    $38SephoraSephoraCosts $30 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Beige 13
    Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $31.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: medium skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C5
    Shade match 82
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Neutral Medium 15
    Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)Costs $31.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: medium/tan skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 80
    $9.03WalmartWalmartCosts $1.03 more

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    09 Light Nude
    Shade match 80
    $12.60WalmartWalmartCosts $4.60 more

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  11. #12 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  12. #13 · Tarte

    Face Tape Full Coverage Foundation

    37G Medium-Tan Golden
    Shade match 81
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  13. #14 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Golden Medium
    Shade match 81
    $38SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for combination/dry skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for combination/dry skin

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C6
    Shade match 81
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium deep with a peachy golden undertones

    Medium confidence· Digital match

    View match
  15. #16 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 76
    $14.59TargetTargetCosts $6.59 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match
  16. #17 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 79
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 79
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: bronze with golden undertone for dark skin

    Medium confidence· Digital match

    View match
  18. #19 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 81
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #20 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Honey (W-064)
    Shade match 81
    $58SephoraSephoraCosts $50 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium to Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W2 Cashew
    Shade match 76
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  21. #22 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 81
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #23 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 87
    $81Ulta BeautyUlta Beauty(product price)Costs $73 more

    Matches: Very close colourSame full coverage

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    53
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. #24 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3W1 Tawny
    Shade match 75
    $52SephoraSephoraCosts $44 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: medium with warm golden-olive undertones

    Medium confidence· Digital match

    View match
  24. #25 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Tan Nude 17
    Shade match 75
    $39.50Ulta BeautyUlta Beauty(product price)Costs $31.50 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: for medium rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  25. #26 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BD111
    Shade match 84
    $81Ulta BeautyUlta Beauty(product price)Costs $73 more

    Matches: Near-identical swatch colourSame full coverage

    Differences: Slightly warmer undertoneRadiant rather than matte finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    53
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  26. #27 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 79
    $38SephoraSephoraCosts $30 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  27. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 79
    $11.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Near-identical swatch colourSame matte finishClaims 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. #29 · L'Oréal Paris

    Infallible Cushion Foundation

    260 Warm
    Shade match 77
    $19.99Ulta BeautyUlta Beauty(product price)Costs $11.99 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  29. #30 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame full coverageClaims long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  30. #31 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    6 Medium
    Shade match 97
    $48SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    24
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.5NC (Medium light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Very close colour
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Looks identical
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Close colour
    • Light medium · Cool undertone

    $35

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW40, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.5NC. Every attribute compared, with its share of the score.

ComparedYour shadeF9.5NCClosest matchNW40Score
Shade match55% of overall99
Colour99#e39f6e#e29e6eLooks identicalColour difference 0.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW40.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs moderate
View full match

Where to buy NW40

Best price
$39SephoraSephora
Costs $31 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.