Conceal & Define Soft Matte Full Coverage Foundation F12C dupes and alternatives Revolution Beauty
Medium tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Skin type
- Dry2
- Normal2
- Combination0
- Oily0
- Sensitive2
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.0
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 31 matches
Only showing matches with medium coverage, in liquid form, cruelty-free.
- 1 match has no coverage listed and is not shown.
- 3 matches have no formulation listed and are not shown.
- 20 matches have no cruelty-free claim listed and are not shown.
Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN7
The equivalent shade: scored on colour, depth and undertone only.
F12CChange shade

- Shade match
- 96out of 100
- Colour
- 93
- Depth
- 97
- Undertone
- 100
Your shade $8 at Ulta Beauty
Where to buy RN7
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 360 Medium
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
F12CChange shade

- Overall match
- 75out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 55
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 60
Your shade $8 at Ulta Beauty
Where to buy 360 Medium
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

4C0
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0
- Looks identical
- Medium tan · Neutral · neutral pink undertone
$34
40.5 Deep
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep
- Close colour
- Tan · Cool undertone
$30

NW30
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30
- Close colour
- Medium · Cool · rosy undertone
$30

390C
Chestnut
400 Caramel
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7.
Same or better
- Very close colour
- Same cool undertone
- Claims a blurring effect
- Claims 18-hour wear
- Claims not settling into lines
Different
- Radiant finish instead of matte
- Medium rather than full coverage
- Not marketed for combination/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 360 Medium, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 360 Medium.
Same or better
- Very close colour
- Same cool undertone
- Claims a blurring effect
- Claims long-wearing
- Claims a lightweight feel
Different
- Natural finish instead of matte
- Medium rather than full coverage
- Not marketed for combination/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN7
Your shade $8 at Ulta Beauty
Closest overall alternative
Haus Labs Triclone Skin Tech Medium Coverage Foundation 360 Medium
Your shade $8 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.