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Conceal & Define Soft Matte Full Coverage Foundation F12C dupes and alternatives Revolution Beauty

Medium tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol0Vegan0Cruelty-free0Oil-free, applied. RemoveWith SPF0Mineral0

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2 of 31

Only showing matches in liquid form, oil-free.

  • 3 matches have no formulation listed and are not shown.
  • 29 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 430C

The equivalent shade and the most similar foundation overall.

Your shade
Revolution Beauty
F12CChange shade
Depth and undertone: Medium tan · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Lancôme
430C
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
91out of 100
Colour
86
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $45 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    435C
    Shade match 90
    $53SephoraSephoraCosts $45 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C (Medium tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Looks identical
    • Medium tan · Neutral · neutral pink undertone

    $34

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Close colour
    • Medium · Cool undertone

    $24

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 430C, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C. Every attribute compared, with its share of the score.

ComparedYour shadeF12CClosest match430CScore
Shade match55% of overall91
Colour86#c68563#c78d69Very close colourColour difference 2.8 (0 is identical)
Depth95Medium tanMediumCloseDepth difference: 3.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 430C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 430C

Best price
$53SephoraSephora
Costs $45 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.