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Conceal & Define Soft Matte Full Coverage Foundation F14.9NC dupes and alternatives Revolution Beauty

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free14No drying alcohol12Vegan7Cruelty-free3Oil-free0With SPF3Mineral0

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15 of 30

Only showing matches made for dry skin.

Closest shade match: Urban Decay Hydromaniac Hydrating Dewy Foundation 80

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Revolution Beauty
F14.9NCChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
The match
Urban Decay
80
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 25

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Revolution Beauty
F14.9NCChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
The match
LORAC
25
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Smashbox

    Always On Skin-Balancing Foundation

    D10O
    Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Near-identical swatch colourSame full coverageClaims 16-hour wear

    Differences: Olive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish

    Retailer shade note: level-one dark with an olive undertone

    Medium confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 86
    $29Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same warm undertoneSame full coverageClaims long-wearing

    Differences: Natural matte rather than matte finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than matte finish · Not marketed for sensitive skin

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 93
    $38Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    45W CHESTNUT
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperContains listed fragranceContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F16.7NW
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 60% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: dark or deep skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Beautiful Bronze
    Shade match 77
    $14.95Ulta BeautyUlta BeautyCosts $6.95 more

    Matches: Same matte finishSame full coverageAdds SPF 15

    Differences: Slightly lighterNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    375
    Shade match 73
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Same matte finishSame full coverageClaims 30-hour wear

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Warm
    Shade match 85
    $52SephoraSephoraCosts $44 more

    Matches: Same warm undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Always On Skin-Balancing Foundation

    D20W
    Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Same warm undertoneSame full coverageClaims 16-hour wear

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: level-two dark with a warm undertone

    Medium confidence· Digital match

    View match
  10. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Beautiful Bronze
    Shade match 77
    $14.50Ulta BeautyUlta Beauty(product price)Costs $6.50 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 87
    $49Ulta BeautyUlta BeautyCosts $41 more

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectClaims colour stability

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  12. #14 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    019
    Shade match 89
    $18.49Ulta BeautyUlta Beauty(product price)Costs $10.49 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep with warm golden undertone

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10 Warm Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Same warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F14.9NC (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4Y73

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4Y73

    • Close colour
    • Deep · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

    SephoraView at Sephora
  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Hydromaniac Hydrating Dewy Foundation in 80, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC. Every attribute compared, with its share of the score.

ComparedYour shadeF14.9NCClosest shade match80Score
Shade match55% of overall95
Colour92#784c24#714b27Very close colourColour difference 2.0 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 75/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Hydromaniac Hydrating Dewy Foundation in 80.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 25, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F14.9NC. Every attribute compared, with its share of the score.

ComparedYour shadeF14.9NCClosest overall alternative25Score
Shade match55% of overall84
Colour82#784c24#6c471dClose colourColour difference 3.4 (0 is identical)
Depth91DeepVery deepCloseDepth difference: 4.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 25.

Same or better

  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Urban Decay Hydromaniac Hydrating Dewy Foundation 80

Best price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 25

Match price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.