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Conceal & Define Soft Matte Full Coverage Foundation F9.7W dupes and alternatives Revolution Beauty

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a natural finish.

Closest shade matchClosest overall alternative: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 226N Cedar

The equivalent shade and the most similar foundation overall.

The match
Make Up For Ever
226N Cedar
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
72out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
55
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
90out of 100
Colour
97
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $41 more

Your shade $8 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F9.7W (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

  2. NARS Radiant Creamy Concealer

    Walnut

    NARS Radiant Creamy Concealer, shade Walnut

    • Close colour
    • Medium light · Olive undertone

    $36

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 226N Cedar, against Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F9.7W. Every attribute compared, with its share of the score.

ComparedYour shadeF9.7WClosest match226N CedarScore
Shade match55% of overall90
Colour97#dd9e6b#dca16fLooks identicalColour difference 1.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 72/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 226N Cedar.

Same or better

  • Near-identical swatch colour
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Not marketed for oily/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy 226N Cedar

Best price
$49SephoraSephora
Costs $41 more

Your shade $8 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.