Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than light coverage· No skin-like finish claimed· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: medium tan with neutral undertones
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains drying alcohol
Differences: Natural rather than radiant finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
54
Wear & performance
40
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Claims a blurring effect· Claims long-wearing
Differences: Olive rather than neutral undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
87
Finish & visual result
52
Wear & performance
60
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same radiant finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: for medium to tan skin with yellow undertones
Matches: Very close colour· Claims a blurring effect· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
82
Finish & visual result
58
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel
The closest shade to Revolution Beauty Skin Silk Serum Foundation F12 (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool, against Revolution Beauty Skin Silk Serum Foundation in F12. Every attribute compared, with its share of the score.
ComparedYour shadeF12Closest shade matchLight To Medium CoolHow they compareScore
Shade match55% of overall94
Colour60%96#d09d7e#cf9f83Looks identicalColour difference 1.1 (0 is identical)
Overall match 77/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 125N, against Revolution Beauty Skin Silk Serum Foundation in F12. Every attribute compared, with its share of the score.
ComparedYour shadeF12Closest overall alternativeMedium Dark 125NHow they compareScore
Shade match55% of overall92
Colour60%92#d09d7e#cca082Very close colourColour difference 1.9 (0 is identical)
Overall match 89/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $30 more
Sephora
