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Liplights Cream Lip Gloss Rumor dupes and alternatives RMS Beauty

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade match: Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil Lychee

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
RMS Beauty
RumorChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: —
The match
Kulfi
Lychee
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: High shine
Shade match
85out of 100
Colour
84
Depth
99
Undertone (Undertone and colour family)
80
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

Closest overall alternative: Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Coquito Dulce

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
RMS Beauty
RumorChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: —
The match
Eadem
Coquito Dulce
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Shimmer
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Maracuja Juicy Shift

    Rosy Mauve
    Shade match 84
    $27SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: Rosy Mauve Shimmer Glass

    High confidence· Digital match

    View match
  2. #4 · Tarte

    Maracuja Juicy Shift

    Berry
    Shade match 83
    $27SephoraSephora$3 less (10%)

    Matches: Near-identical swatch colourSame cool undertoneSame longevity: long-wearing

    Differences: Berry rather than mauve

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Looks identical · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than mauve

    Retailer shade note: Berry Shimmer Glass

    High confidence· Digital match

    View match
  3. Shade match 82
    $26SephoraSephora$4 less (13%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Pink rather than mauve

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: Mauve pink

    High confidence· Digital match

    View match
  4. Shade match 79
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Nude rather than mauve

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than mauve

    Retailer shade note: cool pinky nude

    High confidence· Digital match

    View match
  5. Shade match 78
    $26SephoraSephora$4 less (13%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Deeper

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper

    Retailer shade note: Berry mauve

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Juicy Tubes Original Lip Gloss

    07 Magic Spell
    Shade match 83
    $25SephoraSephora$5 less (17%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: sheer magenta with silver sparkle

    High confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Riri
    Shade match 72
    $23SephoraSephora$7 less (23%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Nude rather than mauve

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than mauve

    Retailer shade note: shimmering rose mauve nude

    High confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Sun Baked
    Shade match 76
    $23SephoraSephora$7 less (23%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Pink rather than mauveDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve · Does not claim hydration

    Retailer shade note: midtone mauvy pink

    High confidence· Digital match

    View match
  9. #11 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Watermelon Bingsoo
    Shade match 76
    $22SephoraSephora$8 less (27%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: sheer soft pink

    Medium confidence· Digital match

    View match
  10. Shade match 76
    $64SephoraSephoraCosts $34 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Nude rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than mauve · Does not claim non-sticky

    Retailer shade note: rosey nude

    Medium confidence· Digital match

    View match
  11. #13 · Tom Ford

    Soleil Lip Balm for Glowing Hydration

    05 Getaway
    Shade match 75
    $45SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Nude rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than mauve · Does not claim non-sticky

    Retailer shade note: rosy nude

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Desire 120
    Shade match 74
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: DeeperPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    34 Bloom Flash
    Shade match 73
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: berry pink

    High confidence· Digital match

    View match
  14. Shade match 85
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve shimmer

    High confidence· Digital match

    View match
  15. #17 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    09 Cherry Flash
    Shade match 67
    $40SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Red rather than mauve

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than mauve

    Retailer shade note: soft cherry red

    Medium confidence· Digital match

    View match
  16. Shade match 73
    $26SephoraSephora$4 less (13%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Plum rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than mauve · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  17. #19 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Shatterproof Mauve
    Shade match 83
    $13Ulta BeautyUlta Beauty$17 less (57%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  18. #20 · Buxom

    Full-On Plumping Lip Polish

    Nicole
    Shade match 81
    $26Ulta BeautyUlta Beauty$4 less (13%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: raspberry pink w/golden shimmer

    Medium confidence· Digital match

    View match
  19. Shade match 80
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  20. #22 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Need Her
    Shade match 67
    $26SephoraSephora$4 less (13%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than mauve · Does not claim non-sticky

    Retailer shade note: rich soft blush

    Medium confidence· Digital match

    View match
  21. #23 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Blush Dreams
    Shade match 61
    $26SephoraSephora$4 less (13%)

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve

    Retailer shade note: A nourishing touch of sheer blush, with buildable color

    Medium confidence· Digital match

    View match
  22. Shade match 66
    $24SephoraSephora$6 less (20%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Does not claim non-sticky

    Retailer shade note: almond rose

    Medium confidence· Digital match

    View match
  23. #25 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Strawberry Bingsoo
    Shade match 65
    $22SephoraSephora$8 less (27%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Red rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than mauve · Does not claim non-sticky

    Retailer shade note: sheer pinky-red

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Afterglow Lip Shine Gloss

    Dolce Vita
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  25. #27 · Lancôme

    Lip Idôle JuicyTreat Oil-in-Gloss

    60 Million-Dollar Berry
    Shade match 65
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Berry rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than mauve · Does not claim non-sticky

    Retailer shade note: plum berry

    High confidence· Digital match

    View match
  26. #28 · Buxom

    Full-On Plumping Lip Polish

    Kanani
    Shade match 77
    $26Ulta BeautyUlta Beauty(product price)$4 less (13%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: bright strawberry pink shimmer

    Medium confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    New Romantic
    Shade match 76
    $33Ulta BeautyUlta BeautyCosts $3 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: a midtone neutral pink

    High confidence· Digital match

    View match
  28. #30 · L.A. Girl

    Lumilicious Lip Gloss

    Feelz
    Shade match 82
    $7Ulta BeautyUlta Beauty$23 less (77%)

    Matches: Same cool undertoneBoth claim non-sticky

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil in Lychee, against RMS Beauty Liplights Cream Lip Gloss in Rumor. Every attribute compared, with its share of the score.

ComparedYour shadeRumorClosest shade matchLycheeScore
Shade match50% of overall85
Colour84#c0515b#bc5163Close colourColour difference 3.1 (0 is identical)
Depth99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 77/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil in Lychee.

Same or better

  • $6 less
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondusty mauvecool pink
FormatSqueeze-tubeOil
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Coquito Dulce, against RMS Beauty Liplights Cream Lip Gloss in Rumor. Every attribute compared, with its share of the score.

ComparedYour shadeRumorClosest overall alternativeCoquito DulceScore
Shade match50% of overall85
Colour73#c0515b#b15f5fClose colourColour difference 4.6 (0 is identical)
Depth99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedShimmerNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedHolographicNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 80/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Coquito Dulce.

Same or better

  • $6 less
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondusty mauveRosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent
FormatSqueeze-tubeNot listed
Baseno siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed

Where to buy

Closest shade match

Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil Lychee

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

Closest overall alternative

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Coquito Dulce

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.