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Perfect Base Foundation Stick 10C Fair Cool Golden dupes and alternatives Rude

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Very Fair Cool

The equivalent shade and the most similar foundation overall.

The match
Ulta Beauty Collection
Very Fair Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
72
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
Costs $7.25 more

Your shade $8.75 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $63SephoraSephoraCosts $54.25 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Medium rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage

    Retailer shade note: very fair with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $63SephoraSephoraCosts $54.25 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Medium rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage

    Retailer shade note: fair to light with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $55SephoraSephoraCosts $46.25 more

    Matches: Very close colourSame cool undertoneBoth claim a lightweight feel

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $63SephoraSephoraCosts $54.25 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Medium rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage

    Retailer shade note: most fair with cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    1C Ultimate
    Shade match 94
    $47Ulta BeautyUlta BeautyCosts $38.25 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Medium rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $63SephoraSephoraCosts $54.25 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Airbrush Flawless Foundation

    1 Cool
    Shade match 98
    $52SephoraSephoraCosts $43.25 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Medium rather than light coverage

    Score details
    Shade match
    98
    Finish & visual result
    72
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $63SephoraSephoraCosts $54.25 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $55SephoraSephoraCosts $46.25 more

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 20

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  10. #11 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad
    Shade match 95
    $36SephoraSephoraCosts $27.25 more

    Matches: Very close colourSame cool undertoneClaims 16-hour wear

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: Fair Cool

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $63SephoraSephoraCosts $54.25 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · NARS

    Light Reflecting Foundation

    Yulong
    Shade match 85
    $55SephoraSephoraCosts $46.25 more

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $63SephoraSephoraCosts $54.25 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Sephora Collection

    Best Skin Ever Liquid Foundation

    02P
    Shade match 93
    $24SephoraSephoraCosts $15.25 more

    Matches: Very close colourSame cool undertoneClaims long-wearing

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: very fair with pink undertones

    Medium confidence· Digital match

    View match
  15. #16 · Haleys Beauty

    Re-form Luminous Skin Foundation

    2.15 Fair/Light Neutral
    Shade match 89
    $39Ulta BeautyUlta BeautyCosts $30.25 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: 2.15 Fair/Light Neutral

    Medium confidence· Digital match

    View match
  16. Shade match 84
    $54SephoraSephoraCosts $45.25 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    87
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 10C Fair Cool Golden (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Very close colour
    • Very fair · Cool undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  6. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Close colour
    • Very fair · Cool undertone

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool, against Rude Perfect Base Foundation Stick in 10C Fair Cool Golden. Every attribute compared, with its share of the score.

ComparedYour shade10C Fair Cool GoldenClosest matchVery Fair CoolScore
Shade match55% of overall99
Colour98#fee5d1#fae2ceLooks identicalColour difference 0.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finishnot comparableNot listedMatteNot comparedFinish not listed for one product
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy Very Fair Cool

Best price
$16Ulta BeautyUlta Beauty
Costs $7.25 more

Your shade $8.75 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.