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Perfect Base Foundation Stick 10C Fair Cool Golden dupes and alternatives Rude

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick1
  • Powder0
  • Cushion0
  • Serum0

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Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral, applied. Remove

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Only showing matches mineral-based.

Closest shade match: Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 0 N Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rude
10C Fair Cool GoldenChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Light coverage
The match
Dior
0 N Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
89out of 100
Colour
96
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $49.25 more

Your shade $8.75 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Youngblood Loose Mineral Foundation Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rude
10C Fair Cool GoldenChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Light coverage
The match
Youngblood
Ivory
Depth and undertone: Very fair · Neutral
Finish and coverage: Buildable coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Low confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $41.25 more

Your shade $8.75 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Rude Perfect Base Foundation Stick 10C Fair Cool Golden (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Very close colour
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Close colour
    • Very fair · Cool undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 0 N Neutral, against Rude Perfect Base Foundation Stick in 10C Fair Cool Golden. Every attribute compared, with its share of the score.

ComparedYour shade10C Fair Cool GoldenClosest shade match0 N NeutralScore
Shade match55% of overall89
Colour96#fee5d1#fae3d2Looks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared87
Finishnot comparableNot listedNaturalNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 0 N Neutral.

Same or better

  • Near-identical swatch colour
  • Buildable rather than light coverage
  • Both claim a blurring effect
  • Claims 24-hour wear

Different

  • Neutral rather than cool undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Youngblood Loose Mineral Foundation in Ivory, against Rude Perfect Base Foundation Stick in 10C Fair Cool Golden. Every attribute compared, with its share of the score.

ComparedYour shade10C Fair Cool GoldenClosest overall alternativeIvoryScore
Shade match55% of overall84
Colour89#fee5d1#f6dec6Very close colourColour difference 2.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.3
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finishnot comparableNot listedNot listedNot comparedFinish not listed for one product
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 81/100Shade match 84/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Ivory.

Same or better

  • Very close colour
  • Buildable rather than light coverage
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 0 N Neutral

Best price
$58SephoraSephora
Costs $49.25 more

Your shade $8.75 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Youngblood Loose Mineral Foundation Ivory

Match price
$50Ulta BeautyUlta Beauty
Costs $41.25 more

Your shade $8.75 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.