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Best Skin Ever Matte Powder Foundation 28Y Medium dupes and alternatives Sephora Collection

Medium light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 17

The equivalent shade and the most similar foundation overall.

Overall match
93out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
73
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    Beyond Matte Liquid Foundation

    M7
    Shade match 89
    $54Ulta BeautyUlta BeautyCosts $30 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: medium w/ beige undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 98
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: bronze with golden undertone for dark skin

    High confidence· Digital match

    View match
  3. Shade match 96
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones

    High confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC44
    Shade match 97
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    High confidence· Digital match

    View match
  5. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 98
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C6
    Shade match 96
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: medium deep with a peachy golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 98
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 98
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  9. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 95
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 97
    $19.99Ulta BeautyUlta Beauty(product price)$4.01 less (17%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage

    High confidence· Digital match

    View match
  13. #14 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Honey (W-064)
    Shade match 95
    $58SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    73

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Medium to Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Tarte

    Face Tape Full Coverage Foundation

    37G Medium-Tan Golden
    Shade match 89
    $42SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than warm undertone · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with neutral undertones

    High confidence· Digital match

    View match
  16. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium rich warm skin with a golden hue

    High confidence· Digital match

    View match
  17. #18 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 95
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  18. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  20. #21 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Golden Milk 307N
    Shade match 87
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $42SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: for medium neutral skin with a peach hue

    High confidence· Digital match

    View match
  22. Shade match 98
    $41Ulta BeautyUlta BeautyCosts $17 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  23. #24 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW8.5
    Shade match 97
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: medium warm 8.5

    Medium confidence· Digital match

    View match
  24. #25 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #26 · NARS

    Natural Radiant Longwear Foundation

    Syracuse - Medium Dark 1
    Shade match 94
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  26. #27 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #28 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Golden Honey
    Shade match 99
    $14.97WalmartWalmart$9.03 less (38%)

    Matches: Near-identical swatch colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 28Y Medium (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC40

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $22

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Urban Decay Face Bond Self Setting Waterproof Foundation in 17, against Sephora Collection Best Skin Ever Matte Powder Foundation in 28Y Medium. Every attribute compared, with its share of the score.

ComparedYour shade28Y MediumClosest match17Score
Shade match55% of overall99
Colour98#e1a26d#e1a46fLooks identicalColour difference 0.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73NormalNormal, combination, oilyBoth marketed for normal skin
Overall match 93/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 17.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 17

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.