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Best Skin Ever Matte Powder Foundation 28Y Medium dupes and alternatives Sephora Collection

Medium light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free16No drying alcohol10Vegan5Cruelty-free6Oil-free2With SPF5Mineral1

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18 of 31

Only showing matches made for dry skin.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 312

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
28Y MediumChange shade
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Maybelline
312
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
68
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 98
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 95
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Tan Nude 17
    Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 97
    $19.99Ulta BeautyUlta Beauty(product price)$4.01 less (17%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage

    High confidence· Digital match

    View match
  5. #6 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    226N Cedar
    Shade match 89
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with neutral undertones

    High confidence· Digital match

    View match
  6. #7 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium 35 Warm
    Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium rich warm skin with a golden hue

    High confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 95
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  8. #9 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 80 Tawnied Beige
    Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 92
    $14.99TargetTarget$9.01 less (38%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #11 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 40 Warm
    Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  11. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Golden Milk 307N
    Shade match 87
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: Medium skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  12. #13 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 30 Neutral
    Shade match 90
    $42SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: for medium neutral skin with a peach hue

    High confidence· Digital match

    View match
  13. #14 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium
    Shade match 98
    $41Ulta BeautyUlta BeautyCosts $17 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  14. #15 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #16 · NARS

    Natural Radiant Longwear Foundation

    Syracuse - Medium Dark 1
    Shade match 94
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    73

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  16. #17 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #18 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    540 Giza
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for medium skin w/ cool neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Matte Powder Foundation 28Y Medium (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC40

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Lumi-Matte Foundation in 312, against Sephora Collection Best Skin Ever Matte Powder Foundation in 28Y Medium. Every attribute compared, with its share of the score.

ComparedYour shade28Y MediumClosest match312Score
Shade match55% of overall98
Colour97#e1a26d#e4a16cLooks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68NormalCombination, dry, normal, oily, sensitiveBoth marketed for normal skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 312.

Same or better

  • $8.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 312

Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.