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Best Skin Ever Liquid Foundation 10N dupes and alternatives Sephora Collection

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with buildable coverage, with a radiant finish.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
10NChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
Jane Iredale
10 Fair
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$56Ulta BeautyUlta Beauty
Costs $32 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 90

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
10NChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
Maybelline
90
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Sephora · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 10N (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Close colour
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest shade match10 FairScore
Shade match55% of overall96
Colour94#fad2ae#f5d1acVery close colourColour difference 1.5 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone none vs moderate
View full match

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest overall alternative90Score
Shade match55% of overall96
Colour94#fad2ae#f2cdacVery close colourColour difference 1.6 (0 is identical)
Depth95Very fairFairCloseDepth difference: 2.8
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90.

Same or better

  • $8.01 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 10 Fair

Best price
$56Ulta BeautyUlta Beauty
Costs $32 more

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 90

Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Sephora · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.