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Best Skin Ever Liquid Foundation 10N dupes and alternatives Sephora Collection

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan0Cruelty-free3Oil-free0With SPF1Mineral2

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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 100 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
10NChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
100 Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
$4.01 less (17%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 22N Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
10NChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
Tarte
22N Light Neutral
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cashew 140G
    Shade match 90
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Fair skin with peachy-golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    90
    Shade match 96
    $15.99Ulta BeautyUlta Beauty$8.01 less (33%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    10 Fair
    Shade match 96
    $56Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Beige
    Shade match 88
    $22Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 78
    $30TargetTargetCosts $6 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 10N (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Close colour
    • Fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 100 Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest shade match100 NeutralScore
Shade match55% of overall99
Colour98#fad2ae#fad0abLooks identicalColour difference 0.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 100 Neutral.

Same or better

  • $4.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 22N Light Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest overall alternative22N Light NeutralScore
Shade match55% of overall94
Colour91#fad2ae#f7caa3Very close colourColour difference 2.2 (0 is identical)
Depth94Very fairFairCloseDepth difference: 3.4
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 22N Light Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible Cushion Foundation 100 Neutral

Match price
$19.99Ulta BeautyUlta Beauty
$4.01 less (17%)

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 22N Light Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.