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Best Skin Ever Liquid Foundation 25O dupes and alternatives Sephora Collection

Medium light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free2Oil-free0With SPF0Mineral2

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Macchiato 400G

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
25OChange shade
Depth and undertone: Medium light · Olive
Finish and coverage: Natural · Medium coverage
The match
Huda Beauty
Macchiato 400G
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Shade match
89out of 100
Colour
97
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $13 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G
    Shade match 86
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Medium-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than olive undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  3. #4 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 87
    $49Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. #5 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 72
    $30TargetTargetCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 25O (Medium light · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    360

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 360

    • Looks identical
    • Medium light · Neutral undertone

    $30

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Looks identical
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Very close colour
    • Medium light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Macchiato 400G, against Sephora Collection Best Skin Ever Liquid Foundation in 25O. Every attribute compared, with its share of the score.

ComparedYour shade25OClosest matchMacchiato 400GScore
Shade match55% of overall89
Colour97#dca56d#dfa670Looks identicalColour difference 1.0 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Macchiato 400G.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance
  • Not marketed for combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy Macchiato 400G

Best price
$37SephoraSephora
Costs $13 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.