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Best Skin Ever Liquid Foundation 29N dupes and alternatives Sephora Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cinnamon

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
NYX Professional Makeup
Cinnamon
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
94out of 100
Colour
90
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.60WalmartWalmart
$11.40 less (48%)

Your shade $24 at Sephora

Closest overall alternative: Well People Skinforia Serum Foundation 36 Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Well People
36 Tan Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
90
Best price
$21Ulta BeautyUlta Beauty
$3 less (13%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Mocha 500G
    Shade match 88
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Deep-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Temptu

    Perfect Canvas Foundation

    7W Desert
    Shade match 85
    $34Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium-to-tan shade with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Shade match 87
    $60SephoraSephoraCosts $36 more

    Matches: Very close colour

    Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 29N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Looks identical
    • Tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cinnamon, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest shade matchCinnamonScore
Shade match55% of overall94
Colour90#b07042#ac6c44Very close colourColour difference 2.2 (0 is identical)
Depth97TanDeep tanCloseDepth difference: 2.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationCombination, normal, oilyBoth marketed for normal/​combination skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cinnamon.

Same or better

  • $11.40 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 36 Tan Warm, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest overall alternative36 Tan WarmScore
Shade match55% of overall88
Colour95#b07042#b07249Looks identicalColour difference 1.4 (0 is identical)
Depth99TanTanSameDepth difference: 0.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 36 Tan Warm.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cinnamon

Best price
$12.60WalmartWalmart
$11.40 less (48%)

Your shade $24 at Sephora

Closest overall alternative

Well People Skinforia Serum Foundation 36 Tan Warm

Best price
$21Ulta BeautyUlta Beauty
$3 less (13%)

Your shade $24 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.