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Best Skin Ever Liquid Foundation 29N dupes and alternatives Sephora Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol5Vegan3Cruelty-free2Oil-free0With SPF2Mineral0

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Only showing matches with full coverage.

Closest shade match: Maybelline Super Stay Lumi-Matte Foundation 350

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Maybelline
350
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 511 Maple

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
29NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
511 Maple
Depth and undertone: Tan
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
78
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 46 Neutral
    Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    High confidence· Digital match

    View match
  2. #4 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 16N
    Shade match 92
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium Deep with Neutral Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    355
    Shade match 95
    $17.99Ulta BeautyUlta Beauty(product price)$6.01 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 94
    $9.92WalmartWalmart$14.08 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    44N Tan
    Shade match 95
    $24SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/combination skin

    Retailer shade note: tan, neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · KimChi Chic Beauty

    A Really Good Foundation

    125MD
    Shade match 84
    $29Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Tan with Cool Undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Hazelnut
    Shade match 92
    $11.97WalmartWalmart$12.03 less (50%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 29N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Looks identical
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Lumi-Matte Foundation in 350, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest shade match350Score
Shade match55% of overall96
Colour94#b07042#b0734aVery close colourColour difference 1.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 350.

Same or better

  • $8.01 less
  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 511 Maple, against Sephora Collection Best Skin Ever Liquid Foundation in 29N. Every attribute compared, with its share of the score.

ComparedYour shade29NClosest overall alternative511 MapleScore
Shade match55% of overall89
Colour95#b07042#b2723fVery close colourColour difference 1.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 511 Maple.

Same or better

  • $5.01 less
  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone none vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay Lumi-Matte Foundation 350

Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 511 Maple

Match price
$18.99Ulta BeautyUlta Beauty
$5.01 less (21%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.