Very fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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11 of 31 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$20.11 less (84%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
SephoraCosts $15 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$8.01 less (33%)Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)$5.01 less (21%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$4 less (17%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: fair neutral peachy tone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$11.01 less (46%)Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$6.01 less (25%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSWalmart$12.03 less (50%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$8.01 less (33%)Matches: Near-identical swatch colourBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $15 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe closest shade to Sephora Collection Best Skin Ever Liquid Foundation 07Y (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Almond
$36
Cannelle
100
$12.99
130
$30
110N
$24
1N00
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory, against Sephora Collection Best Skin Ever Liquid Foundation in 07Y. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
