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Best Skin Ever Liquid Foundation 18P dupes and alternatives Sephora Collection

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Wet n Wild PhotoFocus Liquid Foundation Soft Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
18PChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Wet n Wild
Soft Beige
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$5.24Ulta BeautyUlta Beauty
$18.76 less (78%)

Your shade $24 at Sephora

Closest overall alternative: NARS Natural Radiant Longwear Foundation Lanai

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
18PChange shade
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
NARS
Lanai
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Medium
    Shade match 90
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: natural beige shade with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Light Beige
    Shade match 89
    $9.29WalmartWalmart$14.71 less (61%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6
    Shade match 88
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: true beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Tan
    Shade match 83
    $11.97WalmartWalmart$12.03 less (50%)

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Honey
    Shade match 79
    $40Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $14.59TargetTarget$9.41 less (39%)

    Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. Shade match 78
    $53SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    75
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 18P (Light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Looks identical
    • Light · Cool undertone

    $30

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Very close colour
    • Light · Cool · rosy undertone

    $38

  3. Rare Beauty Liquid Touch Brightening Concealer

    300C

    Rare Beauty Liquid Touch Brightening Concealer, shade 300C

    • Very close colour
    • Light medium · Cool undertone

    $24

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6 Medium

    • Very close colour
    • Light · Cool undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    35N medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35N medium

    • Close colour
    • Light · Cool undertone

    $32

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Close colour
    • Light medium · Cool · pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Wet n Wild PhotoFocus Liquid Foundation in Soft Beige, against Sephora Collection Best Skin Ever Liquid Foundation in 18P. Every attribute compared, with its share of the score.

ComparedYour shade18PClosest shade matchSoft BeigeScore
Shade match55% of overall91
Colour97#e6b595#e6b592Looks identicalColour difference 1.0 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, combinationDry, normalBoth marketed for normal/​dry skin
Overall match 74/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Wet n Wild PhotoFocus Liquid Foundation in Soft Beige.

Same or better

  • $18.76 less
  • Near-identical swatch colour
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Lanai, against Sephora Collection Best Skin Ever Liquid Foundation in 18P. Every attribute compared, with its share of the score.

ComparedYour shade18PClosest overall alternativeLanaiScore
Shade match55% of overall90
Colour97#e6b595#e7b391Looks identicalColour difference 0.9 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Lanai.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Wet n Wild PhotoFocus Liquid Foundation Soft Beige

Best price
$5.24Ulta BeautyUlta Beauty
$18.76 less (78%)

Your shade $24 at Sephora

Closest overall alternative

NARS Natural Radiant Longwear Foundation Lanai

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.