Beautler.Your beauty butler

Best Skin Ever Liquid Foundation 12P dupes and alternatives Sephora Collection

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol10Vegan5Cruelty-free6Oil-free0With SPF0Mineral2

Avoid an ingredient

Sort

10 of 30

Only showing matches without silicones or alcohol denat.

Closest shade matchClosest overall alternative: Hourglass Veil Hydrating Skin Tint Foundation 4

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
12PChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Hourglass
4
Depth and undertone: Fair · Cool
Finish and coverage: Radiant · Light coverage
Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
67
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Cool
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: fair with rosy undertone for pale skin

    Medium confidence· Digital match

    View match
  2. #3 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Linden 1.25 N
    Shade match 89
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: light beige with neutral undertones

    High confidence· Digital match

    View match
  3. #4 · NARS

    Natural Matte Longwear Foundation

    VIENNA
    Shade match 97
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: L4.5 - Light with cool undertones

    High confidence· Digital match

    View match
  4. #5 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3C
    Shade match 96
    $38Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: light with cool peachy undertones

    High confidence· Digital match

    View match
  6. #7 · NARS

    Light Reflecting Foundation

    Salzburg
    Shade match 78
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: L3.5 - Light with warm undertones, and a peach tone

    High confidence· Digital match

    View match
  7. #8 · Yepoda

    The Dewy Day

    3N
    Shade match 86
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Light medium shade with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier L1
    Shade match 86
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: fair to light neutral

    Medium confidence· Digital match

    View match
  9. #10 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 76
    $30TargetTargetCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 12P (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    W5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W5

    • Very close colour
    • Fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Rare Beauty Liquid Touch Brightening Concealer

    200C

    Rare Beauty Liquid Touch Brightening Concealer, shade 200C

    • Very close colour
    • Light · Cool undertone

    $24

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    160

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 160

    • Very close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Veil Hydrating Skin Tint Foundation in 4, against Sephora Collection Best Skin Ever Liquid Foundation in 12P. Every attribute compared, with its share of the score.

ComparedYour shade12PClosest match4Score
Shade match55% of overall98
Colour97#f8c8a4#f7c49fLooks identicalColour difference 1.1 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 4.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Light rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy 4

Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.