Best Skin Ever Liquid Foundation 12P dupes and alternatives Sephora Collection
3.8 (1,315)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
91
Wear & performance
68
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
62
Wear & performance
82
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/combination skin
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
89
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Light skin with pinky-beige undertones
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
86
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Light medium shade with neutral undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim a lightweight feel· Not marketed for dry skin
Score details
Shade match
78
Finish & visual result
100
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with warm yellow undertones
$20.99Ulta Beauty(product price)$3.01 less (13%)4.3 (8,122)
Matches: Very close colour· Same cool undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
68
Skin suitability
28
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: light with neutral undertones
Matches: Same natural finish· Same medium coverage
Differences: Slightly lighter· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 12P (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Matte Powder Foundation in 10P Light, against Sephora Collection Best Skin Ever Liquid Foundation in 12P. Every attribute compared, with its share of the score.
ComparedYour shade12PClosest shade match10P LightHow they compareScore
Shade match55% of overall99
Colour60%98#f8c8a4#facaa7Looks identicalColour difference 0.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 106C Ceramic, against Sephora Collection Best Skin Ever Liquid Foundation in 12P. Every attribute compared, with its share of the score.
ComparedYour shade12PClosest overall alternative106C CeramicHow they compareScore
Shade match55% of overall95
Colour60%93#f8c8a4#f7c29dVery close colourColour difference 1.7 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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