Best Skin Ever Liquid Foundation 12P dupes and alternatives Sephora Collection
3.8 (1,315)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim a lightweight feel· Not marketed for dry skin
Score details
Shade match
78
Finish & visual result
100
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with warm yellow undertones
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 12P (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hourglass Illusion Luminous Glow Foundation SPF 30 in 2, against Sephora Collection Best Skin Ever Liquid Foundation in 12P. Every attribute compared, with its share of the score.
ComparedYour shade12PClosest shade match2How they compareScore
Shade match55% of overall87
Colour60%94#f8c8a4#f1c29dVery close colourColour difference 1.6 (0 is identical)
Depth15%94FairFairSameDepth difference: 3.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 82/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium, against Sephora Collection Best Skin Ever Liquid Foundation in 12P. Every attribute compared, with its share of the score.
ComparedYour shade12PClosest overall alternativeMediumHow they compareScore
Shade match55% of overall86
Colour60%93#f8c8a4#efc39fVery close colourColour difference 1.8 (0 is identical)
Depth15%95FairFairSameDepth difference: 3.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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Ulta Beauty(product price)Costs $29 more
