Beautler.Your beauty butler

Best Skin Ever Liquid Foundation 14O dupes and alternatives Sephora Collection

Fair · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 10 Light Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
14OChange shade
Depth and undertone: Fair · Olive
Finish and coverage: Natural · Medium coverage
The match
Rare Beauty
10 Light Warm
Depth and undertone: Fair · Olive · warm olive
Finish and coverage: Matte · Medium coverage
Shade match
94out of 100
Colour
95
Depth
99
Undertone
90
Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
14OChange shade
Depth and undertone: Fair · Olive
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Light
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Light coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$41Ulta BeautyUlta Beauty
Costs $17 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Bisque
    Shade match 88
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $59Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than olive undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-one light with a warm undertone

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim

    Retailer shade note: light with warm neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 4
    Shade match 94
    $51.50Ulta BeautyUlta Beauty(product price)Costs $27.50 more

    Matches: Very close colourSame olive undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Light rather than medium coverage · No long-wear claim

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with cool slight pink undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $22Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Very close colourSame natural finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Light Warm
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    89
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: light beige with golden undertone for light skin

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    25 Cream Beige
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$5.01 less (21%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal/dry/combination skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Natural Radiance Foundation

    730 Isla
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    50 Golden Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty$5.01 less (21%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #15 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    21W Creamer
    Shade match 85
    $24Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm nude with yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay Lumi-Matte Foundation

    128
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 14O (Fair · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Looks identical
    • Fair · Neutral undertone

    $22

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Looks identical
    • Fair · Warm · peach undertone

    $30

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  4. Rare Beauty Liquid Touch Brightening Concealer

    230N

    Rare Beauty Liquid Touch Brightening Concealer, shade 230N

    • Close colour
    • Light · Olive · neutral olive undertone

    $24

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Very close colour
    • Fair · Warm · golden undertone

    $35

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 10 Light Warm, against Sephora Collection Best Skin Ever Liquid Foundation in 14O. Every attribute compared, with its share of the score.

ComparedYour shade14OClosest shade match10 Light WarmScore
Shade match55% of overall94
Colour95#f6ca9b#f7c799Looks identicalColour difference 1.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.9
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, combinationCombination, normal, oily, sensitiveBoth marketed for normal/​combination skin
Overall match 82/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 10 Light Warm.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light, against Sephora Collection Best Skin Ever Liquid Foundation in 14O. Every attribute compared, with its share of the score.

ComparedYour shade14OClosest overall alternativeLightScore
Shade match55% of overall88
Colour94#f6ca9b#f9c796Very close colourColour difference 1.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light.

Same or better

  • Very close colour
  • Same natural finish
  • Light rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 10 Light Warm

Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light

Match price
$41Ulta BeautyUlta Beauty
Costs $17 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.