Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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9 of 30 matches
Only showing matches cruelty-free.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $24 at Sephora
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: light beige with neutral undertones
High confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Light skin with pinky-beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $18 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $28 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with peach undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Slightly deeperRadiant rather than natural finishDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Does not claim a lightweight feel
Retailer shade note: fair, neutral
High confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $30 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: fair neutral
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautySephoraCosts $23 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for normal/dry skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for normal/dry skin · Contains drying alcohol
Retailer shade note: light with neutral undertones
High confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraThe closest shade to Sephora Collection Best Skin Ever Liquid Foundation 15N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Madeleine
4 Fair
$36
Porcelain
$36
120
$12.99
1N06
$35
Light Sand
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 2, against Sephora Collection Best Skin Ever Liquid Foundation in 15N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 2.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 22N Light Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 15N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 22N Light Neutral.
13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 2
SephoraYour shade $24 at Sephora
Tarte Timeless Hydrating Foundation 22N Light Neutral
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
