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Best Skin Ever Liquid Foundation 37P dupes and alternatives Sephora Collection

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 45 Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
37PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Rare Beauty
45 Deep Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
87out of 100
Colour
81
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 485

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
37PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
485
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$44SephoraSephora
Costs $20 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 78
    $44SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $72Ulta BeautyUlta BeautyCosts $48 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  4. Shade match 73
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $70Ulta BeautyUlta BeautyCosts $46 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. Shade match 71
    $44SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    476W Graphite
    Shade match 75
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I am Magic Natural Radiance Foundation

    150 Kano
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral
    Shade match 79
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 68
    $48SephoraSephoraCosts $24 more

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    68
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: for medium deep skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58H rich honey
    Shade match 70
    $40Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    27W
    Shade match 40
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: dark deep with warm undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  13. Shade match 40
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanOlive rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Described as deep, yours as medium tan · Olive rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: dark deep - neutral, slightly olive

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  14. Shade match 40
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanNeutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Described as deep, yours as medium tan · Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: deep to rich - neutral, slightly warm golden

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  15. #17 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    474WO Bronze
    Shade match 40
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with warm olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 37P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Close colour
    • Very deep

    $12

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  5. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Slight colour difference
    • Very deep

    $14.99

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 45 Deep Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 37P. Every attribute compared, with its share of the score.

ComparedYour shade37PClosest shade match45 Deep CoolScore
Shade match55% of overall87
Colour81#64381b#723c1aClose colourColour difference 3.5 (0 is identical)
Depth90Very deepVery deepSameDepth difference: 4.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, combinationCombination, normal, oily, sensitiveBoth marketed for normal/​combination skin
Overall match 78/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 45 Deep Cool.

Same or better

  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 485, against Sephora Collection Best Skin Ever Liquid Foundation in 37P. Every attribute compared, with its share of the score.

ComparedYour shade37PClosest overall alternative485Score
Shade match55% of overall86
Colour93#64381b#6b3d1fVery close colourColour difference 1.9 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 485.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance

Different

  • Neutral rather than cool undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 45 Deep Cool

Best price
$38SephoraSephora
Costs $14 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 485

Best price
$44SephoraSephora
Costs $20 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.