Beautler.Your beauty butler

Best Skin Ever Liquid Foundation 40N dupes and alternatives Sephora Collection

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol4Vegan3Cruelty-free3Oil-free1With SPF3Mineral0

Avoid an ingredient

Sort

6 of 30

Only showing matches with full coverage, with a natural finish.

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 33D

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Lawless
33D
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
86out of 100
Colour
76
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $23 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 46N Burnt Umber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Unleashia
46N Burnt Umber
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
91
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Same price

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 70
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Same natural finishBoth claim transfer resistanceClaims colour stability

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 73
    $42SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 71
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Radiant Longwear Foundation

    Majorca
    Shade match 59
    $55SephoraSephoraCosts $31 more

    Matches: Same natural finishBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    59
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: D8 - very deep with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 40N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Slight colour difference
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 33D, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest shade match33DScore
Shade match55% of overall86
Colour76#3f292b#422422Close colourColour difference 4.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, combinationCombination, oily, sensitiveBoth marketed for combination skin
Overall match 77/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 33D.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Not marketed for normal/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 46N Burnt Umber, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest overall alternative46N Burnt UmberScore
Shade match55% of overall80
Colour68#3f292b#472e27Slight colour differenceColour difference 5.3 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.5
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 79/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 46N Burnt Umber.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone none vs high
View full match

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 33D

Best price
$47SephoraSephora
Costs $23 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Unleashia Satin Wear Healthy-Green Cushion Foundation 46N Burnt Umber

Match price
$24Ulta BeautyUlta Beauty
Same price

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.