Beautler.Your beauty butler

Best Skin Ever Liquid Foundation 40N dupes and alternatives Sephora Collection

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free14No drying alcohol13Vegan6Cruelty-free10Oil-free2With SPF3Mineral1

Avoid an ingredient

Sort

16 of 30

Only showing matches with a natural finish.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 63N Espresso Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Tarte
63N Espresso Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
77
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Espresso 600N
    Shade match 85
    $37SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Deep rich with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Molten Cocoa 595N
    Shade match 83
    $37SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Ultra Rich skin with neutral-warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C12 Cool Deep
    Shade match 85
    $13.99Ulta BeautyUlta Beauty$10.01 less (42%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #6 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 75
    $49SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 70
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Same natural finishBoth claim transfer resistanceClaims colour stability

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 68
    $55SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    33D
    Shade match 86
    $47SephoraSephoraCosts $23 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for normal/dry skin

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-neutral undertones

    High confidence· Digital match

    View match
  9. #10 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    50C Ebony
    Shade match 65
    $32SephoraSephoraCosts $8 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    33

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: cool ebony

    Medium confidence· Digital match

    View match
  10. #11 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 73
    $42SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  11. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 71
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame natural finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  12. #13 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    30W
    Shade match 59
    $48SephoraSephoraCosts $24 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  13. #14 · NARS

    Natural Radiant Longwear Foundation

    Majorca
    Shade match 59
    $55SephoraSephoraCosts $31 more

    Matches: Same natural finishBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    59
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: D8 - very deep with cool undertones

    High confidence· Digital match

    View match
  14. #15 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    42C Ekki
    Shade match 69
    $50SephoraSephoraCosts $26 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  15. #16 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Rich
    Shade match 70
    $35Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 40N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Slight colour difference
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 63N Espresso Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest match63N Espresso NeutralScore
Shade match55% of overall86
Colour77#3f292b#472728Close colourColour difference 4.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 63N Espresso Neutral.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy 63N Espresso Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.