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Best Skin Ever Liquid Foundation 10N dupes and alternatives Sephora Collection

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 101N Porcelain

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
10NChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
Make Up For Ever
101N Porcelain
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    14 Fair Cool
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-three fair with a neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #6 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cashew 140G
    Shade match 90
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Fair skin with peachy-golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    410 Ivory
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  9. #10 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 30 Biscuit
    Shade match 90
    $41SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: fair with warm/yellow undertones

    High confidence· Digital match

    View match
  11. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N1 Neutral Light
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $22Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #14 · Maybelline

    Lifter Stix Multi-Use Face Stick

    05
    Shade match 88
    $12.99Ulta BeautyUlta Beauty$11.01 less (46%)

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: warm fair

    Medium confidence· Digital match

    View match
  14. #15 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 78
    $30TargetTargetCosts $6 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  15. #16 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    35 Nude Beige
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$5.01 less (21%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal/dry/combination skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 10N (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Vanilla

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Vanilla

    • Looks identical
    • Very fair · Neutral undertone

    $36

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  3. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Very close colour
    • Fair · Neutral undertone

    $39

  5. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Close colour
    • Fair · Neutral undertone

    $42

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101N Porcelain, against Sephora Collection Best Skin Ever Liquid Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest match101N PorcelainScore
Shade match55% of overall98
Colour97#fad2ae#f6ceabLooks identicalColour difference 1.0 (0 is identical)
Depth97Very fairFairCloseDepth difference: 2.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 93/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101N Porcelain.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high

Where to buy 101N Porcelain

Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.