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Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand dupes and alternatives Sephora Collection

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
30 SandChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
The match
e.l.f. Cosmetics
Fair 120 N
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$6 less (27%)

Your shade $22 at Sephora

Closest overall alternative: Live Tinted HUESTICK Complexion Stick 18 Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
30 SandChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
The match
Live Tinted
18 Light
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
55
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
Costs $20 more

Your shade $22 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.75
    Shade match 98
    $39SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    98
    Finish & visual result
    51
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC18
    Shade match 96
    $39SephoraSephoraCosts $17 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage

    Retailer shade note: beige with neutral undertone with light skin

    High confidence· Digital match

    View match
  3. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Light Neutral
    Shade match 99
    $42Ulta BeautyUlta BeautyCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No blurring effect claimed

    Retailer shade note: light beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    23N SAND
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    440 Natural Rose
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$3.01 less (14%)

    Matches: Near-identical swatch colourSame natural finishClaims 32-hour wear

    Differences: Slightly cooler undertoneFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · TIRTIR

    Mask Fit AI Filter Cushion

    24N LATTE
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    445 Vanilla
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$3.01 less (14%)

    Matches: Very close colourSame natural finishClaims 32-hour wear

    Differences: Full rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 99
    $42SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    40
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No blurring effect claimed

    Retailer shade note: for fair neutral skin with a subtle pink hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Looks identical
    • Light · Neutral undertone

    $22

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.

ComparedYour shade30 SandClosest shade matchFair 120 NScore
Shade match55% of overall99
Colour99#e7b78d#e8b78cLooks identicalColour difference 0.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims long-wearing
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Full rather than light coverage
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth powder-based; silicone moderate vs high

Why the closest overall alternative works

Live Tinted HUESTICK Complexion Stick in 18 Light, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.

ComparedYour shade30 SandClosest overall alternative18 LightScore
Shade match55% of overall88
Colour95#e7b78d#eabc94Looks identicalColour difference 1.3 (0 is identical)
Depth96LightLightSameDepth difference: 2.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall55
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 18 Light.

Same or better

  • Near-identical swatch colour
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Matte finish instead of natural
  • Full rather than light coverage

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone moderate vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

Best price
$16Ulta BeautyUlta Beauty
$6 less (27%)

Your shade $22 at Sephora

Closest overall alternative

Live Tinted HUESTICK Complexion Stick 18 Light

Match price
$42Ulta BeautyUlta Beauty
Costs $20 more

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.