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Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand dupes and alternatives Sephora Collection

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 32

Only showing matches with full coverage, in cushion form.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit AI Filter Cushion 23N SAND

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
30 SandChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
The match
TIRTIR
23N SAND
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
78out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
49
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $3 more

Your shade $22 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit AI Filter Cushion

    24N LATTE
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Looks identical
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit AI Filter Cushion in 23N SAND, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.

ComparedYour shade30 SandClosest match23N SANDScore
Shade match55% of overall97
Colour96#e7b78d#e5b48dLooks identicalColour difference 1.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall49
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 23N SAND.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than light coverage
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs high
View full match

Where to buy 23N SAND

Match price
$25Ulta BeautyUlta Beauty
Costs $3 more

Your shade $22 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.