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Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand dupes and alternatives Sephora Collection

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
30 SandChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
The match
e.l.f. Cosmetics
Fair 120 N
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$6 less (27%)

Your shade $22 at Sephora

Closest overall alternative: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier M1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
30 SandChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
The match
Westman Atelier
Atelier M1
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
85
Wear (Wear & performance)
100
Skin (Skin suitability)
67
Best price
$69SephoraSephora
Costs $47 more

Your shade $22 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 99
    $38SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: fair-light (neutral)

    Medium confidence· Digital match

    View match
  2. #4 · Tower 28 Beauty

    SunnyDays Skin Tint

    20 Mulholland
    Shade match 99
    $32SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    28

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    21 Light Neutral
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$14 less (64%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $50SephoraSephoraCosts $28 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than light coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · Not marketed for oily skin

    Retailer shade note: Light-medium with olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    4WN
    Shade match 96
    $38Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage

    Retailer shade note: light medium with warm neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    15 Light Medium Neutral
    Shade match 96
    $38SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    23 Light Cool
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$14 less (64%)

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $38SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    4W
    Shade match 87
    $35Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Slightly warmer undertoneNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily skin

    Retailer shade note: light medium with warm olive undertones

    High confidence· Digital match

    View match
  10. #12 · Live Tinted

    HUESTICK Complexion Stick

    18 Light
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than light coverage

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $54SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  12. #14 · ILIA

    Super Serum Skin Tint SPF 40

    Bom Bom ST5
    Shade match 97
    $48SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $54SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  14. Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)Costs $17.50 more

    Matches: Very close colourBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than light coverage

    Retailer shade note: for light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  15. #17 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Light Neutral
    Shade match 99
    $42Ulta BeautyUlta BeautyCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No blurring effect claimed

    Retailer shade note: light beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  16. Shade match 99
    $42SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than natural finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    40
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · No blurring effect claimed

    Retailer shade note: for fair neutral skin with a subtle pink hue

    High confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Looks identical
    • Light · Neutral undertone

    $22

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.

ComparedYour shade30 SandClosest shade matchFair 120 NScore
Shade match55% of overall99
Colour99#e7b78d#e8b78cLooks identicalColour difference 0.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims long-wearing
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • Full rather than light coverage
  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth powder-based; silicone moderate vs high

Why the closest overall alternative works

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier M1, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.

ComparedYour shade30 SandClosest overall alternativeAtelier M1Score
Shade match55% of overall97
Colour95#e7b78d#ecb78dLooks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100NaturalNaturalSameSame natural finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, combinationBoth marketed for normal/​combination skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier M1.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Medium rather than light coverage
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone moderate vs none

Where to buy

Closest shade match

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

Best price
$16Ulta BeautyUlta Beauty
$6 less (27%)

Your shade $22 at Sephora

Closest overall alternative

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier M1

Best price
$69SephoraSephora
Costs $47 more

Your shade $22 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.